Kultur Aktuell was a publicly funded cultural portal about a region in northern Germany. The site already existed, but cultural offers from the region were hard to find via search engines.
My task as a freelancer was to improve the site’s SEO in certain places so that their blog entries were better represented in Google, at least for 2-word combinations. I replaced the underlying CMS for the news section and improved the HTML. Then I semanticised certain content such as their photos from the region. The photos were given geographic metadata, which I added to the RSS feed and linked to Google Maps and MapQuest. I also uploaded them to Flickr, which at that point was already good at handling geographic metadata.
All in all, these measures made a difference. Because, as I said, the semantic web was still being discussed and external services were already flirting with it. Whether these measures would still be useful today, however, is another question.
